Briefings

The evergreen desk: definitive briefings on AI agents, the AMS market and membership operations, refreshed when the facts change.

• Briefing · 17 June 2026 · by owen pritchard

  Membership operations in 2026: the working briefing

  Why retention remains the sector's hardest problem, and what works in renewal automation, engagement scoring, onboarding, win-back and non-dues revenue.

• Briefing · 10 June 2026 · by sarah macintosh

  AI agents for associations: the 2026 briefing

  What agentic AI is, what the 2026 surveys from ASAE, MemberWise, Anthropic and Gartner show, and how UK membership bodies can put agents to work safely.

• Briefing · 3 June 2026 · by marcus whitaker

  The AMS market in 2026: a buyer's briefing

  How the AMS market maps in 2026: vendors and pricing compared, Salesforce-native versus purpose-built, UK requirements, and how to run a selection.